Paul Costello

Paul Costello

VP, Client Strategy, SessionM


Paul leads the Client Strategy team at SessionM. Over the past 20 years, Paul has been delivering cross-channel, loyalty marketing solutions for leading international brands. While with Digitas in Boston and Chicago, Paul led several key marketing strategy/implementation relationships for top-tier clients, including: General Motors, AT&T, Best Buy, Macy’s, Gillette and Allstate. From Digitas he took on the challenge of establishing Marketing Strategy, Analytics and Digital capabilities at an emerging database marketing agency, Mercury. With his orchestration as part of the management team, the agency quadrupled in size, landed long-term partnerships with CVS/pharmacy, Supervalu, J&J, Dunkin’ Donuts, Staples and CIGNA.

During this period, Paul envisioned and founded Agency 180, a nimble agency that would deliver “big data” insights and marketing solutions for consumer-centric brands more efficiently and effectively. This innovative approach earned Agency 180 clients like Kimberly Clark, LiveNation, Olympia Sports, MA Dept of Health, PODS and Hinckley Yachts, as well as partnerships with Babson College, Salem State University and other local universities. The company was recognized as Boston Business Journal “5 Startups to Follow,” with Paul was named BBJ “40 Under 40,” BostInno “50 on Fire” and Hiscox “Under 35 CEO.” Paul is an advisor to local start-ups, guest lecturer and writer.

B.A. Dartmouth College
M.B.A Babson College