Day One

7:30 AM - 8:30 AM

Welcome Breakfast

Fuel up, check in at registration and get ready for a full day of sessions.

8:35 AM - 9:20 AM

RAISE 2019 Kickoff: Brent Grinna, CEO and Founder of EverTrue

Kick off RAISE with an opening keynote from EverTrue CEO Brent Grinna. Brent will remind us all why we are here, set the stage for what we’re going to dig in to, and do some serious foreshadowing about how we can all work smarter to raise support for incredible institutions. Oh! Wear something nice. There’s a really strong chance he takes a selfie with the whole audience behind him, so you’ll want to look sharp when you Where’s Waldo yourself later. 

Speaker: Brent Grinna, EverTrue

9:20 AM - 9:40 AM

Spotlight: Wombi Rose, CEO and Founder of Lovepop. The Importance of “One” in “One Billion”

Lovepop and CEO Wombi Rose are on a mission to create one billion magical moments by making it easy to do something creative and meaningful for the people you love. They’ve grown in popularity through digital and social tactics, quickly gaining a loyal following in a competitive market. Wombi will teach us about the importance of personalization in building an engaged audience.

Speaker: Wombi Rose, Lovepop

9:40 AM - 10:15 AM

Panel 1: Growing Your Donor Base Through Powerful Video.

Your alumni are asking to be engaged well beyond an invitation to attend an alumni happy hour or serve as an alumni mentor. You need to meet your alumni where they are today. And for many people, that is online. In this session, a CEO of a video software company, a video production guru, and a digital analytics expert discuss the power of video, how to tactically create amazing content on varying budgets, and how to turn content engagement into something actionable across an advancement office.

Panelists: Kristy Kime, Emerson College | Chris Savage, Wistia | Austyn Mayfield, Boston Medical Center

10:15 AM - 10:50 AM

Snacks and Banter

Chat up other attendees and enjoy some delicious snacks. No talking with your mouth full, though. Mom’s golden rule applies at RAISE.

10:50 AM - 11:10 AM

Spotlight: Michael Oxton, CEO, Night Shift Brewing. Failing Fast

Too early for beer? That’s for you to decide. Started by Michael Oxton in a Cambridge, MA basement in 2007, Night Shift Brewing has quickly become a craft beer favorite. As the company grew, they became frustrated with an antiquated distribution system, so they took matters into their own hands in 2016, creating a company to help other small breweries distribute, grow and expand. Michael Oxton will remind us about the personal and professional rewards that lie on the other side of challenging the status quo.

Speaker: Michael Oxton, Night Shift Brewing

11:10 AM - 11:30 AM

Spotlight: Meghan Keaney Anderson, Hubspot. How Data Drives Human Interaction

Hubspotters are the geniuses behind the inbound approach to marketing. Their VP of Marketing, Meghan Keaney Anderson, makes sure hundreds of thousands of marketers are educated on the methodology behind the leading marketing automation and customer relationship management platform. Meghan will teach us about the importance of taking both a human approach to marketing, and a data-driven approach to relationship building. Meghan will talk lead scoring, prospect qualification, and a healthy marketing funnel. And of course, we’ll learn about how this all applies to educational fundraising. (Spoiler alert: it does!)

Speaker: Meghan Keaney Anderson, Hubspot

11:30 AM - 12:00 PM

Panel 2: Using Digital Engagement to Drive Prospect Research and Qualification.

Conversation is all about context. People respond to things they care about, and it really is that simple. When building a relationship with a prospect, you need to know what they’re passionate about. Otherwise they’ll look at you sideways or, worse, tune you out completely. The research team from the University of Iowa will explain how they use engagement data to uncover brand new major gift prospects, funnel them into fundraiser’s portfolios, and arm their frontline team with the “full picture” of their prospects ahead of meetings.

Panelists: Kelsey Parman and Nicholas Teff, University of Iowa

12:00 PM - 1:00 PM

Lunch

You can’t conference on an empty stomach. Grab some eats.

1:05 PM - 1:35 PM

Spotlight: Pat Griffin, Catalant. The Pipeline Guy

Pat Griffin started his career in the admissions office at Harvard working to build a more diverse student body through the support of financial aid. Now he is the VP of Enterprise Sales for a SaaS company, and leads a team of 40 (and growing!) sales people. Pat will tell us how he keeps his team motivated, he’ll explain how a company lives (or dies) by its pipeline, and he’ll remind us that if you’re building your pipeline well, deals (and gifts) will pretty much close by themselves.

Speakers: Pat Griffin, Catalant

1:35 PM - 2:10 PM

Spotlight: John Morris, SVP, Kansas State University Foundation. A Guaranteed Spot in the Top 10%

We’ve said this many a-time: fundraising is not that different from sales. John Morris, SVP of Development at Kansas State University, will take the stage to back us up on this. You’ll hear how John confidently guarantees that all his gift officers will be in the top 10% of their profession from the moment they’re hired, how Kansas State set their all-time fundraising record in 2019 (NBD!), and how John built a foundation of tradition-shattering tactics that made it all happen.

Speaker: John Morris, Kansas State University Foundation

2:10 PM - 2:45 PM

Panel 5: Tufts University. How a Team of Steward-Wizards Builds Loyalty

The Tufts team is shaking up traditional techniques to retain and renew donors year after year. They know that the ultimate key to future donations is the relationship they have with current donors. For them, maintaining the relationship after gifts are made is priority number one. 

Panelists: Sean Devendorf, Lauren Smith, Tessa Buckley, and Rachel Laquidara, Tufts University

2:45 PM - 3:20 PM

Snacks and Banter

More chatting. More delicious snacks. Mom’s golden rule still in effect.

3:20 PM - 3:45 PM

Spotlight: Russell Weatherspoon, Phillips Exeter Academy.

Russell will help to shine light on the question we all inevitably ask ourselves over a malted beverage while staring out at the rain on a Sunday evening before the start of a busy work week. (No? Just us?) Russell will speak about purposeful relationship building and will remind us all that rather than pursuing other, more lucrative things, advancement professionals have chosen to dedicate their lives to improving access to education for students in need. And that is love. (Tissues will be provided.)

Speaker: Russell Weatherspoon, Phillips Exeter Academy

3:45 PM - 4:30 PM

Panel: Speakers TBA

4:30 PM - 4:45 PM

Day One Wrap-up: Brent Grinna, CEO and Founder of EverTrue

Speaker: Brent Grinna, EverTrue

5:00 PM - 6:30 PM

Rooftop Cocktails with the EverCrew

Right upstairs from the day’s festivities is the Rooftop@Revere with incredible views of Boston. Join us for a cocktail.

8:00 PM - 10:00 PM

Live Music @ Limelight Studios: Vincent King Band

Vincent King and his band might not technically be employees of EverTrue…but they might as well be. Join us just around the corner from the Revere Hotel and enjoy music from Boston’s best band (in our humble opinion).

10:00 PM - 11:00 PM

Karaoke @ Limelight Studios

We’ve got dibs on any and all Backstreet Boys songs.

EverTrue is now a CFRE Approved Provider! Learn more.