Day One

7:30 AM - 8:30 AM

Welcome Breakfast

Fuel up, check in at registration and get ready for a full day of sessions.

8:35 AM - 9:20 AM

RAISE 2019 Kickoff: Brent Grinna, Founder and CEO of EverTrue

Kick off RAISE with an opening keynote from EverTrue CEO Brent Grinna. Brent will remind us all why we are here, set the stage, and do some serious foreshadowing about how we can all work smarter to raise support for incredible institutions. Oh! Wear something nice. There’s a really strong chance he takes a selfie with the whole audience behind him, so you’ll want to look sharp when you Where’s Waldo yourself later. 

Speaker: Brent Grinna, Founder and CEO of EverTrue

9:20 AM - 9:40 AM

Spotlight: Wombi Rose, CEO and Founder of Lovepop. The Importance of “One” in “One Billion”

Lovepop and its CEO Wombi Rose are on a mission to create one billion magical moments by making it easy to do something creative and meaningful for the people you love. They’ve grown in popularity through digital and social tactics, quickly gaining a loyal following in a competitive market. Wombi will teach us about the importance of personalization in building an engaged audience.

Speaker: Wombi Rose, Founder and CEO of Lovepop

9:40 AM - 10:15 AM

Panel 1: Growing Your Donor Base Through Powerful Video

Your alumni are asking to be engaged well beyond an invitation to attend an alumni happy hour or serve as an alumni mentor. You need to meet your alumni where they are today. And for many people, that is online. In this session, a CEO of a video software company, a video production guru, and a digital analytics expert discuss the power of video, how to tactically create amazing content on varying budgets, and how to turn content engagement into something actionable across an advancement office.

Panelists: Kristy Kime, Emerson College | Chris Savage, Wistia | Austyn Mayfield, Boston Medical Center

10:15 AM - 10:50 AM

Snacks and Banter

Chat up other attendees and enjoy some delicious snacks. No talking with your mouth full, though. Mom’s golden rule applies at RAISE.

10:50 AM - 11:10 AM

Spotlight: Michael Oxton, Owner and Co-Founder Night Shift Brewing. Failing Fast

Too early for beer? That’s for you to decide. Started by three friends in a Cambridge, MA basement in 2007, Night Shift Brewing has quickly become a craft beer favorite. As the company grew, they became frustrated with an antiquated distribution system, so they took matters into their own hands in 2016, creating a company to help other small breweries distribute, grow and expand. Michael will talk about his experience foundingg Night Shift and remind us about the personal and professional rewards that lie on the other side of challenging the status quo.

Speaker: Michael Oxton, Owner and Co-Founder of Night Shift Brewing

11:10 AM - 11:30 AM

Spotlight: Meghan Keaney Anderson, Hubspot. How Data Drives Human Interaction

Hubspotters are the geniuses behind the inbound approach to marketing. Their VP of Marketing, Meghan Keaney Anderson, makes sure hundreds of thousands of marketers are educated on the methodology behind the leading marketing automation and customer relationship management platform. Meghan will teach us about the importance of taking both a human approach to marketing, and a data-driven approach to relationship building. Meghan will talk lead scoring, prospect qualification, and a healthy marketing funnel. And of course, we’ll learn about how this all applies to educational fundraising. (Spoiler alert: it does!)

Speaker: Meghan Keaney Anderson, Hubspot

11:30 AM - 12:00 PM

Panel 2: Using Digital Engagement to Drive Prospect Research and Qualification

Conversation is all about context. People respond to things they care about, and it really is that simple. When building a relationship with a prospect, you need to know what they’re passionate about. Otherwise they’ll look at you sideways or, worse, tune you out completely. The research team from the University of Iowa will explain how they use engagement data to uncover brand new major gift prospects, funnel them into fundraiser’s portfolios, and arm their frontline team with the “full picture” of their prospects ahead of meetings.

Panelists: Kelsey Parman and Nicholas Teff, University of Iowa

12:00 PM - 1:00 PM

Lunch

You can’t conference on an empty stomach. Grab some eats.

1:05 PM - 1:35 PM

Spotlight: Pat Griffin, Catalant. The Pipeline Guy

Pat Griffin started his career in the admissions office at Harvard working to build a more diverse student body through the support of financial aid. Now he is the VP of Enterprise Sales for a SaaS company, and leads a team of 40 (and growing!) sales people. Pat will tell us how he keeps his team motivated, he’ll explain how a company lives or dies by its pipeline, and he’ll remind us that if you’re building your pipeline well, deals (and gifts) will pretty much close themselves.

Speakers: Pat Griffin, Catalant

1:35 PM - 2:10 PM

Spotlight: John Morris, SVP, Kansas State University Foundation. A Guaranteed Spot in the Top 10%

We’ve said this many a-time: fundraising is not that different from sales. K-State is setting records and closing more major gifts by moving beyond traditional capital campaigns and taking an outside-in approach to fundraising. Learn how they’ve made this shift and how your team can do the same.

Speaker: John Morris, Kansas State University Foundation

2:10 PM - 2:45 PM

Panel 3: Tufts University. How a Team of Steward-Wizards Builds Loyalty

The Tufts team is shaking up traditional techniques to retain and renew donors year after year. They know that the ultimate key to future donations is the relationship they have with current donors. For them, maintaining the relationship after gifts are made is priority number one. 

Panelists: Sean Devendorf, Tessa Buckley, and Rachel Laquidara, Tufts University

2:45 PM - 3:20 PM

Snacks and Banter

More chatting. More delicious snacks. Mom’s golden rule still in effect.

3:20 PM - 3:45 PM

Spotlight: Russell Weatherspoon, Phillips Exeter Academy.

Russell will speak about purposeful relationship building and will remind us all that rather than pursuing other, more lucrative things, advancement professionals have chosen to dedicate their lives to improving access to education for students in need. And that is love.

Speaker: Russell Weatherspoon, Phillips Exeter Academy

3:45 PM - 4:30 PM

Live Podcast: The Leaky Bucket

In the for-profit world, it’s common knowledge that it is substantially less expensive to retain an existing customer than to acquire a new one. In higher ed, metrics for donor counts are steep, donor churn rates are high, and yet we are not focusing our efforts on retaining those alumni who have already demonstrated that they are truly invested in our organization.  Can we really celebrate a marginal increase in donor count if we’ve lost the attention and vote of confidence from prior year donors? What is it that drives a donor to give generously to the school one year, but not the next? Oregon State University is facing these hard questions head-on and has set out to mend their leaky bucket once and for all. 

Speakers: Mark Koenig, Oregon State University Foundation

4:30 PM - 4:45 PM

Day One Wrap-up: Brent Grinna, CEO and Founder of EverTrue

Speaker: Brent Grinna, EverTrue

5:00 PM - 6:30 PM

Rooftop Cocktails with the a View

After sessions end, head up to the roof for some cocktails, hors d’oeuvres and stellar views of the city.

8:00 PM - 10:00 PM

Live Music @ Limelight Studios: Vincent King Band

Join us around the corner from the Revere Hotel and enjoy music from Boston’s best band (in our humble opinion) and a late-night snack with the EverCrew. Your conference badge is your ticket in, so don’t forget it! Some members of the EverCrew will be in the Revere lobby at 7:45 to walk over together.

10:00 PM - 11:00 PM

Karaoke @ Limelight Studios

We’ve got dibs on any and all Backstreet Boys songs.

EverTrue is now a CFRE Approved Provider! Learn more.