Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content, paid media, and digital marketing analytics. Prior to joining the digital team at Cornell, Ashley spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions.
Ashley writes a weekly newsletter exploring innovations and trends in higher education, sharing her work and favorite links from around the internet. She speaks internationally before nonprofit groups and appears regularly at higher education conferences including RAISE, CASE, and HighEdWeb.